Richard Hyman

Understanding European Trade Unionism: Between Market, Class and Society


`Everyone concerned over the construction of a truly social Europe will learn much from this thoughtful and probing study." - Professor Colin Crouch, Istituto Universitario Europeo In this comprehensive overview ...


Barry Berman

Marketing Channels


This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler ...

Paul Gerrard, Neil Thompson

Risk Based E-Business Testing


This hands-on guide for business, project and test managers and test practitioners presents an effective approach for using risk to construct test strategies for e-business systems. Using an easily-learned risk-analysis technique, it teaches you how ...

Malcolm Stogo

Ice Cream and Frozen Deserts : A Commercial Guide to Production and Marketing


This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. ...


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