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Sandra Vandermerwe Breaking Through : Implementing Customer Focus in Enterprises
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement
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Ronald De Bruin, Ronald De Bruin Consumer Trust in Electronic Commerce: Time for Best Practice (Law and Electronic Commerce, 17)
This multi-disciplinary book provides insight in how to establish consumer trust in electronic commerce. It first goes into detail on a broad variety of consumer trust criteria with regard to the security and reliability of electronic consumer
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Alan Andreasen, Philip Kotler Strategic Marketing for NonProfit Organizations (6th Edition)
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable
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Stephen P. Berczuk, Brad Appleton Software Configuration Management Patterns: Effective Teamwork, Practical Integration
Software configuration management is not what I do. I am not a software configuration management person. I am not an organizational anthropology person. However, I discovered early on that understanding organizations, software architecture, and
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