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Robert C. Webb Psychology of the Consumer and Its Development: An Introduction (Plenum Series in Adult Development and Aging)
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become
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Glen L. Urban, John R. Hauser Design and Marketing Of New Products (2nd Edition)
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial
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Christopher Lovelock Services Marketing: People, Technology, Strategy
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques
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Mickey C. Smith, E. M. "Mick" Kolassa, Greg Perkins, Bruce Siecker Pharmaceutical Marketing: Principles, Environment, and Practice
Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject from Dr. Mickey Smith. In this volume, he and his co-authors examine the principles of marketing
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