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Michael J Etzel, Bruce J. Walker, William J Stanton Marketing w/PowerWeb
Etzel, Walker, Stanton’s Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening
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Glen A. Terbeek Agentry Agenda: Selling Food in a Frictionless Marketplace
Agentry Agenda explores the substantial and inevitable changes facing the Food Industry's "logistics productivity" model in the near future. The forces of change, flat population growth and saturation of stores and products in developed markets have
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Richard L. Lynch Apparel and Accessories: Career Competencies in Marketing Series, Text-Workbook
This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.
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Aino Halinen, Routledge Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)
This is a fascinating analysis of one of the most challenging marketing concepts of the decade--relationship marketing. In a five-year "fly on the wall" case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its
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