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Gerald A. Michaelson, Steven W. Michaelson Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
Battle-tested strategies for marketing your product or service to victory! Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the
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Kathy C. Yohalem Thinking Out of the Box : How to Market Your Company Into the Future
Praise for Thinking Out of the Box "Kathy C. Yohalem has 'been there; done that.' She has looked into the future with the eye of an experienced business person, and this book helps define for all of us new and enlightening approaches in
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Ravi Kalakota, Andrew Whinston Electronic Commerce: A Manager's Guide
Electronic Commerce: A Manager's Guide, by online specialists Ravi Kalakota of the University of Rochester and Andrew B. Whinston of the University of Texas at Austin, is a thoroughly researched evaluation of the management and technology
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Sean Mooney 5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan
A Japanese-American ad agency executive gives you the ins and outs of how advertising is done in Japan--a detailed, readable, fascinating report for Westerners and others who need a fast, hands-on explanation about how to reach Japanese consumers in
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