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Tom Blackett, Rebecca Robins Brand Medicine: The Role of Branding in the Pharmaceutical Industry
As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution--focusing more on their
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Robert E. Johnston, J. Douglas Bate, Robert E. Johnston Jr. The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation
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Thomas Woll, Jan Nathan Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step, covering operations, financial, and personnel management as well as product development, production, and marketing. Whereas competing books
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Charles Wankel, Robert DeFillippi Rethinking Management Education for the 21st Century / Edited by Charles Wankel and Robert Defillippi (Research in Management Education and Development)
We have assembled a distinguished international panel of leaders and scholars in management education whose contributions reflect diverse perspectives on management theory and practice. Gerald Ferris and his associates conceptualize political skill
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