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Strategic Marketing Management (Butterworth-Heinemann Marketing Series)
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do
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Jeanette Maw McMurtry Big Business Marketing For Small Business Budgets
Big Business Marketing for Small Business Budgets shows small business owners how to make the most of their limited marketing dollars by capturing the lifetime loyalty of their most valuable customers.
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Michelle McCoy, Ann S. Utterback Sound And Look Professional On Television And The Internet: How To Improve Your On-Camera Presence
As we are thrust into an age of digital communication technologies, opportunities are becoming endless for people to perform in front of the cameras either on television or the Internet. Many people are uncomfortable with their voices, or with how
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Ross D. Petty The Impact of Advertising Law on Business and Public Policy
The first comprehensive public policy analysis of advertising law, this book presents some practical recommendations to improve the performance of advertising laws from the perspectives of marketers, consumers, and taxpayers. It analyzes all of the
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