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Jay Conrad Levinson Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business
From the author of "Guerrilla Marketing" now comes a sequel: "Guerrilla Marketing Attack". To the millions of small and medium-sized businesses operating in a marketplace that is more competitive today than at any other time in history, this
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Teri Agins The End of Fashion: How Marketing Changed the Clothing Business Forever
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into
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Marcia Yudkin Persuading on Paper
Stumped when it comes to using words to pull in business? Marcia Yudkin's Persuading on Paper shows how any business owner or self-promoter can craft brochures, newsletters, sales letters and press releases that make the phone ring and the mailbox
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William A. Delphos Inside the World's Export Credit Agencies
Inside the World's Credit Agencies is a user-friendly guide for business executives who need a quick understanding of the extensive sources of export financing support from approximately 40 of the worlds largest trading countries. It provides a
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