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Victoria Blanton The 12 Rules of Millennium Marketing: Your Only Choice Is to Lead or Migrate
Are you a Leader or a Migrator? Rule #1 - "Get a Plan" in order to get results. Rule #2 - "Make "e" Business "your" Business," get connected, sell time, be in real time, or go out of business. Rule #3 - "Design for the Mind"
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Herman Holtz Getting Started in Sales Consulting
The owner's manual for the independent sales consultant Aspiring sales consultants will learn the latest in presentation and training skills, designing and planning campaigns and special promotions, writing sales literature, arranging
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Franklin S. Houston, Jule B. Gassenheimer, James M. Maskulka Marketing Exchange Transactions and Relationships
This book discusses marketing from an exchange perspective. While marketing as defined by the American Marketing Association is based in exchange, the discipline has yet to identify a more general exchange taxonomy. This is the first contemporary
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A. Coskun Samli Counterturbulence Marketing
Samli deals with a timely and important topic. It is maintained that proactive marketing, which is coined in the book as "value marketing," must be utilized to counteract the economic turbulence of our times. The firm must be able to develop a
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