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Ileen E. Kelly Advertising Vs. Marketing: The Ethical Challenge
Book DescriptionVarious business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates
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P. H. Collin Dictionary of Marketing
Book Description From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT
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Anthony J. Cortese Provocateur: Images of Women and Minorities in Advertising : Images of Women and Minorities in Advertising
Book DescriptionThis updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to
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Paul Trott Innovation Management and New Product Development (2nd Edition)
Book DescriptionInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of this book brings together innovation management and new product development, the role of intellectual
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