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Frank Catalano, Bud E. Smith Internet Marketing for Dummies
This update to Marketing Online for Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a
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Kamran Kashani, Dominique Turpin Marketing Management : An International Perspective, Case Studies (International Marketing Series)
Marketing Management brings together over 20 real-life case studies faced by leading international companies. This textbook is an invaluable resource for students of business and marketing, and is supported by a Tutor's Guide, based on
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Norman Shawchuck, Philip Kotler Marketing for Congregations: Choosing to Serve People More Effectively
How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better,
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Allen H. Center, Patrick Jackson Public Relations Practices: Managerial Case Studies and Problems (6th Edition)
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective,
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