Karen M. Longe

UPN Bar Code Labeling: A Guide for Implementation in Healthcare


This is the first "how to" book for the project team charged with making a recommendation to management regarding UPN bar coding and for the project team responsible for implementing a UPN labeling project. This book answers the needs of companies ...


Martin F. Bartholomew

Successful Business Strategies Using Telecommunications Services (Artech House Telecommunications Library)


This is an up-to-date guide to what's happening as technology and business continue to converge. It explains strategies and methods for developing and delivering both the business and technical processes of a telecommunications-based service ...

Renate Buber, Johannes Gadner, Lyn Richards

Applying Qualitative Methods to Marketing Management Research


Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative ...

Peter G. W. Keen, Craigg Ballance

On-Line Profits: A Manager's Guide to Electronic Commerce


When it comes to doing business on line, managers are often confused by what they read, embarrassed by what they don't know, and distrustful of what they hear about the risks and rewards. Once again, Peter Keen, together with Craigg Ballance, ...


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