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Glen UrbanDigital Marketing Strategy: Text and CasesBook Description Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and ...
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Orville C WalkerMarketing Strategy : A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)Book DescriptionMarketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the ...
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Johanna M LockhartHow to Market Your School : A guide to marketing, public relations, and communication for school administratorsBook DescriptionIs your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention? How to Market Your School is a comprehensive guide that provides ...
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Peggi RidgwaySuccessful Website Marketing: Worksheets, Forms & Easy Steps for Web SuccessBook DescriptionBeginning steps for owners of small business websites, including customizable worksheets, search engine optimization basics, keyword tutorials, linking strategies, success stories and articles by experts including Catherine Seda on ...
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