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Benjamin Schneider Service Quality : Research Perspectives (Foundations for Organizational Science)
Book Description "This book is not a 'one-minute' guide for managers in search of alleged quick-fixes of service quality. Instead, it is thirty years of accumulated theory and research that can help serious students understand and analyze this
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Alvin C. Burns Basic Marketing Research : Using Microsoft Excel Data Analysis
Book Description This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in ( XL Data Analyst®) designed
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M. Fielding Professional Communication : How to Deliver Effective Written and Spoken Messages
Book DescriptionOffering advice and instruction to all who have to write and speak as part of their studies or careers, this book provides comprehensive information on communication principles and methods. Key topics include basic communication
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Ken Langdon Account Management (Express Exec)
Book DescriptionThe sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from
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