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Nirmalya Kumar Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a
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Maribeth Kuzmeski 85 Million Dollar Tips for Financial Advisors
Transform your financial services business, one valuable tip at a time. This handy book will help you attract and retain the best clients... again and again.
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Doris Barrell, Mark Nash Reaching Out : The Financial Power of Niche Marketing
Authors, Doris Barrell and Mark Nash recount their own experiences in the real estate industry and share others in this practical guide for reaching a particular market segment. Whether targeting first-time homebuyers or empty nesters, all real
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Peggy Hadden The Artist's Guide to New Markets: Opportunities to Show and Sell Art Beyond Galleries
The Artist's Guide to New Markets reveals how emerging and established artists can build and expand their careers beyond the gallery setting. This is a completely original guide to the rapidly multiplying possibilities available to artists, from new
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