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Michael J. Silverstein, John Butman Treasure Hunt: Inside the Mind of the New Consumer
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can
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Brian Carroll Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Presents a strategic, multi-modal approach to generating highly profitable leads Lead Generation for the Complex Sale arms sales you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of
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Charles W. Lamb, Joseph F. Hair, Carl McDaniel Essentials of Marketing
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings
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Lee G. Bolman, Terrence E. Deal The Wizard and the Warrior: Leading with Passion and Power
The Wizard and the Warrior gives leaders the insight and courage they need to take risks on behalf of values they cherish and the people they guide. Great leaders must act both as wizard, calling on imagination, creativity, meaning, and
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