John R. Abel

The ABC's of Dynamic Selling : A selling philosophy to differentiate you from the pack and make you Number One


Book DescriptionThis book is for everyone who interfaces with customers who they wish to professionally influence and persuade to their point of view. Influencing and persuading are selling and people do these every day consciously and even ...


Robert Moment

It Only Takes a Moment to Score : The Entrepreneur's Guide to Successfully Selling Business Ideas


Book DescriptionSome books make us think while others make us believe. It Only Takes a Moment to Score does both. Demonstrating the art of selling business ideas based on the rules of a trusted advisor, this special book imparts the wisdom of ...

Robert Deliege

Levi-Strauss Today : An Introduction to Structural Anthropology


Book Description Robert Deliege's book provides a concise overview of the monumental work of one of the greatest and most prolific thinkers of the 20th century. Claude Levi-Strauss has had a profound and lasting impact on the ...

Ross Brennan

Contemporary Strategic Marketing


Book Description This exciting new book has a unique combination of text, case studies, and readings that demonstrate recent developments in the area of strategic marketing. A comprehensive lecturers' website includes extensive answers plus ...


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