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Thomas Kratzer Quantitative Survival Guide for Operations Management to accompany Operations Management, 2nd Edition
Book DescriptionThis Quantitative Survival Guide for Operations Management comes from a desire to help students understand and succeed when faced with the quantitative portions of a course in Operations Management. If you have struggled with
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Michael Beyerlein Collaborative Capital: Creating Intangible Value (Advances in Interdisciplinary Studies of Work Teams)
Book DescriptionIntangible forms of capital are being recognized in both research and practice as essential resources for fueling company growth. Forms of intangible capital include: intellectual, organizational, human, relationship, social,
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Kerry Segrave Endorsements in Advertising: A Social History
Book DescriptionThe use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad
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Simon Anholt Brand New Justice: The Upside of Global Branding
Book DescriptionRecently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Anholt systematically
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На главную
Уфа, Псков, Елец, Владикавказ, Нижневартовск, Ульяновск, Магнитогорск,
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