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Carla B. Furlong Marketing for Keeps : Building Your Business by Retaining Your Customers
Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over
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Erin Mackie Market a LA Mode: Fashion, Commodity, and Gender in the Tatler and the Spectator
In Market a la Mode , Erin Mackie examines the role that The Tatler and The Spectator , two eighteenth-century British lifestyle magazines, played in the growth of fashion and how they influenced their readers. She traces the
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Harry Webber Divide and Conquer : Target Your Customers Through Market Segmentation
"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today."
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Lynda J. Oswald The Law of Marketing
This stand-alone text provides a comprehensive overview of the law relating to marketing activities. The textbook shows the student how to become a better manager. Students learn how to make informed decisions when confronted with legal issues
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