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E. Grady Bogue, Kimberely Bingham Hall Quality and Accountability in Higher Education: Improving Policy, Enhancing Performance
This comprehensive volume clarifies the historical, technical, and philosophical details present in the various quality assurance theories and policy systems of the American higher education system. The authors, E. Grady Bogue and Kimberely Bingham
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Lonny Kocina Media Hypnosis: Unleashing the Most Powerful Sales Tool on Earth
Could you be missing out on the most powerful sales tool on earth? Read Media Hypnosis and find out how you can have reporters selling and branding your products within weeks. PR is cheap; it's a powerful selling tool; yet almost no companies
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Adrian Sargeant New Directions for Philanthropic Fundraising, Direct and Interactive Marketing : New Techniques for Fundraising Success, No. 33 Fall 2001 (J-B PF Sing ... Philanthropic Fundraising)
Direct and interactive marketing generates around 150f the voluntary income for U.S.-based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. This special issue discusses
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Malcolm Sullivan, Dennis Adcock Retail Marketing
The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub,
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