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Stephen Brown Wizard! : Harry Potter's Brand Magic (Great Brand Stories series)
Book Description Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world
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Colin Michael Hall Wine, Food, and Tourism Marketing (Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003)
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book
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Rosie Walford Shelf Life
Book Description Would you wash your clothes with Colon detergent? Offer an assortment of Tit Bits and Bum Bums in your candy bowl? Or, on a quiet evening, serve your guests some Bonka coffee? In this age of globalization, brand names are
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Aspatore Books Executive Reports: How to Get an Edge as a Public Relations Professional: 100+ C-Level Executives (CEO, CFO, CTO, CMO, Partner) From the World's Top Companies ... & Personal Success (Executive Reports)
Book DescriptionThis insider look at succeeding as a public relations professional is written by C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from the world?s leading companies. Each executive shares their knowledge on how to get an
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