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Robert W. Bly Business To Business Direct Marketing
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books,
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Philip R. Cateora, John Graham International Marketing with PowerWeb
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology?s impact on the international market arena and a
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George M. Chryssochoidis Rolling Out New Products Across International Markets: Causes of Delays
This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across
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Sally Dibb, Lyndon Simkin The Market Segmentation Workbook: Target Marketing for Marketing Managers
This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
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