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Jagdish Parikh, Fred Neubauer, Alden G. Lank, Franz-Friedrich Neubauer Intuition: The New Frontier of Management (Developmental Management)
This is the first comprehensive book to be published on the subject of intuition in management, a key element in business thinking and practice. The conventional management approach based on analytical problem solving is no longer adequate by itself
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Atsushi Funakawa Transcultural Management : A New Approach for Global Organizations (Jossey-Bass Business & Management Series)
A framework for transforming business cultural clashes into cultural synergy. As the global economy continues to expand, the need for cross-cultural understanding is a key component to business success. In the U.S. and Japan alone, more
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AdValue
Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief
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Charles Cohen, Charles Cohen Corporate Vices, Business Virtues: What to do When Your Corporation is Suffocating
"If you have been wondering over the last few years why much of received business wisdom and management consultant speak seemed to make no sense this book is a must. More Bill Bryson than McKinsey, Charles Cohen picks apart many business myths with
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