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Brad VanАuken Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
The vast majority of even solid, dependable brands toil along, achieving acceptable but unspectacular results due to an inability to distinguish themselves from their competitors. Their problem? They confuse branding with marketing, brand management
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Jack L. King Operational Risk: Measurement and Modelling
Operational risk is emerging as the third leg of an institutional risk strategy for financial institutions. Now recognized as a potential source of financial waste, operational risk has become the subject of surveys, analysis, and the search for a
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Frances Hesselbein, Jim Collins Hesselbein on Leadership
The woman BusinessWeek called the "grande dame of American management" shares her vision of leadership Frances Hesselbein rose from a volunteer troop leader to become CEO of the Girl Scouts of the USA. During her tenure Hesselbein transformed
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Sheila W. Furjanic, Laurie A. Trotman Turning Training into Learning: How to Design and Deliver Programs that Get Results
Training is wasted unless employees really learn. This book makes sure that learning happens--every time. Just as you can lead a horse to water, but it won't necessarily drink, so you can give an employee training, but he may not actually
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