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Wayne Lotherington Flicking Your Creative Switch: Developing Brighter Ideas For Business
Book DescriptionToday we need to have a more new, fresh, competitive, superior, big, standard-setting, world-class, or as Wayne writes “brighter ideas for business” than ever, in order to keep our industry (advertising) relevant and
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Robert A. Taft Growing Your Business Globally
Book Description Providing insightful instruction, practical guidelines, samples of actual documents, and examples from real companies, this book provides a thorough and valuable resource to anyone interested in expanding internationally. Taft takes
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Andrew Cox Business Relationships for Competitive Advantage : Managing Alignment and Misalignment in Buyer and Supplier Transactions
Book Description This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these
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John Saee Managing Organizations in a Global Economy : An Intercultural Perspective
Book Description Managing Organizations in a Global Economy addresses the wide-ranging contemporary issues and challenges that confront modern management of enterprises in the global economy. It provides the stimulus for critical debates and
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