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J. Walker Smith, Ann S. Clurman Rocking the Ages: The Yankelovich Report on Generational Marketing
You've done the research. You know your customer's income, where he lives, what he drives. But you don't know whether he prefers Bob Dylan or Alanis Morisette. Or Pepsi, or Snapple or tap water. And you don't know why. Why, for
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Tim Kasser The High Price of Materialism
In The High Price of Materialism , Tim Kasser offers a scientific explanation of how our contemporary culture of consumerism and materialism affects our everyday happiness and psychological health. Other writers have shown that once we have
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Bob Lowson, Russell King, Alan Hunter Quick Response: Managing the Supply Chain to Meet Consumer Demand
The gap between demand for consumer goods and their efficient supply is greater now than at any other time, and is widening as consumers wants become less predictable, and suppliers struggle to meet them. Quick Response (QR) is both a management
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Dennis Snow, Teri Yanovitch Unleashing Excellence: The Complete Guide to Ultimate Customer Service
"Customer Service" is not a lost art -- but it surely needs to be rediscovered. With all the books that have been written on the subject, it is surprising how little solid insight has been really offered. That is why Unleashing Excellence stands
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