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F. Joseph LePla, Lynn M. Parker Integrated Branding: Becoming Brand-Driven Through Companywide Action
For deeper, more loyal customer relationships and enhanced profit margins, companies must actually "live" the brands they sell. This approach is called "integrated branding" and it's not just a communications strategy. It is a way of operating, an
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Charles Handy Beyond Certainty: The Changing Worlds of Organizations
Internationally acclaimed. Universally beloved. Charles Handy and his landmark books have changed the way we think about work. In this challenging and exhilarating collection of 35 recent essays, the bestselling author and social philosopher shares
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Роберт Говард Роберт Говард. Собрание сочинений в 8 томах. Том 4. След Гунна
Роберт Говард (1906-1936) - один из самых талантливых писателей-фантастов Соединенных Штатов Америки, чье творчество было очень ярким, а жизнь - очень короткой. В четвертый том вошли произведения, где благородные пираты, воюющие с
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Michael Armstrong Strategic Human Resource Management: A Guide to Action
In a book designed to fill what is often a gap between the rhetoric of strategic human resource management (SHRM) and the reality of strategy in action, Michael Armstrong characteristically provides the first guide to the realistic implementation of
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