Bill Daley

Computers Are Your Future, Complete (9th Edition)


Computers Are Your Future provides extensive technology reference without being overwhelming. Extensive images paired with a definition-driven format supply the reader with a practical approach to ...


Pricing Decisions in the Euro Area: How Firms Set Prices and Why

This book collects results from ad hoc surveys on firms pricing behavior conducted in 2003 and 2004 by nine National central banks of the Euro area in the context of a joint research project (Eurosystem Inflation Persistence Network). These surveys ...

Craig A. Anderson, Douglas A. Gentile, Katherine E. Buckley

Violent Video Game Effects on Children and Adolescents: Theory, Research, and Public Policy


Violent video games are successfully marketed to and easily obtained by children and adolescents. Even the U.S. government distributes one such game, America's Army, through both the internet and its recruiting offices. Is there any scientific ...

Noel Capon

The Marketing Mavens


The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that ...


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