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Warren R. Plunkett, Raymond F. Attner, Gemmy S. Allen Management: Meeting and Exceeding Customer Expectations
MANAGEMENT: MEETING AND EXCEEDING CUSTOMER EXPECTATIONS, Ninth Edition is a comprehensive survey of the principles and practices of management as they are being applied around the world. The content and features are structured to reinforce two
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William J. Baumol, Alan S. Blinder Microeconomics: Principles and Policy, 2007 Update
This text is well known for using the Keynesian model in the teaching of economics; yet in the 2007 Update edition, the authors have expanded coverage of the growth model considerably to achieve more balanced coverage making the content more
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John Schermerhorn Management
What are the qualifications that today's managers must have? What skills are needed to move ahead in a company? Now in its ninth edition, this book uncovers the dynamics of management in the context of a challenging and new work environment. Readers
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Joseph Straubhaar, Robert LaRose Media Now: Understanding Media, Culture, and Technology, 2008 Update
How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the
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