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Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology)
Book DescriptionApplying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of
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Colin Doeg Crisis Management in the Food and Drinks Industry: A Practical Approach (Practical Approaches to Food Control and Food Quality Series)
Book DescriptionCrisis Management in the Food and Drinks Industry is the only book to deal comprehensively with the management of communications in the food and drinks industry, including the catering sector, when there is a food related problem,
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Aaron Smith The Sport Business Future
Book Description This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will
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Jesus Ramirez The Ole Degree: The Blind-Side of Marketing
Book DescriptionA preview of coming attractions The Ole Degree is a preview of coming attractions in the field of marketing. (Business Book) A few hours ago, Bill Quest was as the top of his game in business, but he has just been shaken
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