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Michael Leboeuf How to Win Customers and Keep Them for Life: Revised and Updated for the Digital Age
The "classic" business book from the author of Working Smart... Revised and updated for the Digital Age! Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives
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Jon Anton, Natalie L. Petouhoff Customer Relationship Management: The Bottom Line to Optimizing Your ROI (NetEffect Series)
/*9906J-4, 0-13-099069-8, Anton, Jon, Customer Relationship Management, 2/e*/ Cutting-edge in perspective, this book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides
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Robert E. Wayland, Paul M. Cole Customer Connections: New Strategies for Growth
With this book, managers have a rigorous new approach to building firm value. The authors offer a comprehensive system for putting customer relationships at the center of the business and give managers the tools for implementing customer-based
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William Porter Quest for Loyalty
Software and technology companies spend billions in their quest to win new customers. Yet they invest minimal resources to keep them. The result? Even clients who claim to be satisfied are quick to defect to other suppliers offering similar
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